The Beer Market Is One Of The Largest Exporting Products

The beer market is one of the largest exporting products in the world; the beer market holds a stable empire in international customers’ mind. The alcoholic beverages are always employed in most social situations and becomes more officially. One of the pastimes in Russia is drinking alcohol and they have the highly ranking for alcohol consumption (Blake, 2014). In the past, drinking vodka was one of the most Russian cultures but due to its negative affect, other alcohol such as beer now replaces it. As a result, the consumption of beer has witnessed a dramatic upward trend, which would be analysed more detailed in following paragraphs. According to Deconinck and Swinnen (2015, 85-86), from the 1960s to 1980s and the early 1990s, the†¦show more content†¦From 1996 to 2007, the average of beer consumption in Russia raised around five times from 15 to 80 litres per capita, making beer become the most popular alcoholic drinks in Russia now and also transforming Russia into the world third largest beer market (Deconinck and Swinnen, 2015, 83). According to the reports done by Agriculture and Agri-Food Canada (2012) that Russia is the largest vodka market in the world, but Russian seemed to reduce consuming this alcohol, whereas the market trends of beer market in Russia experienced an opposite trend, it increased significantly. Figure 2 also shows that beer replaced the vodka market in 2000 due to beer has been more popularised as a more casual drink while vodka had a higher risk of early deaths in mainly affect (Mazumdar, 2014). In 2010, the overall of Russian people consumed 68 litres of beer, however there were only 12 litres and 7 litres for spirits and wine. It can see from the data that alcohol market and beer market is bigger than other kinds of alcohol market such as whiskey and cognac (Agriculture and Agri-Food Canada, 2012). During the past decade, the attitudes of Russian was changing and this lead to the sale of the beer market. According to BBC NEWs (2011), the beer sales have been increasing by 40% whereas the sales have been falling down by around 30% for vodka market in Russia, which can see from the data Russian drink more beer than

Student Success Course For College - 1561 Words

Final Culminating Paper In reviewing the many take-aways I have had from doing this student success course to hopefully become a well rounded student. The greatest take away was the strategies and tools I learned to help me succeed in life and in college as they were essential skills I lacked as a student. Helping me to build effective ways to get good grades in my other classes by building effective study habits then ineffective study habits I have been using previously. Thus I have improved in many ways than one in the many skills and strategies needed as a college student in order to succeed. Taking away how my values correlate to my major, Money management, time management and the steps needed in career and educational planning that†¦show more content†¦In doing this the necessary steps I need to take steps that steer close to my values and creates balance as I can not just attribute my career to the value of my education without my family and friends their to support me . My career comes from a strong sense of self and being respected due to them. Which pushes me to take the necessary steps to achieving my goal of being a veterinarian in pursuing my degree. In taking this course I was able to find my interest and an understanding of my values I never knew before in depth. As to why I hold these values important and how they attribute to my career as past reflections and discussions about my values in relation to career as they help guide me to do what I love with added benefits. Along with this we learned about money management, and how to live within our means as a student to avoid debt or have less debt than what has currently been predicted. As currently budgeting can make a difference for a student especially for my financial outlook. Being a college student tuition fluctuation continues to rise, budgeting can however lower and eliminate your financial debt you may fall into. 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Marketing Plan for All 4 Sports

Question: Discuss about theMarketing Plan for All 4 Sports. Answer: Introduction There exists various organizations performing in the Australian economy with the aim of earning profit and establishing a strong market share. There even exist organizations that do not run after profit maximization but aim to develop the society where it operates. These organizations are non-profit organizations who are engaged in providing all the issues related to the society and the community and developing their lifestyle. The current study concentrates on All 4 Sports, which is a non-profit organization that provides the society with a complete youth sports program. The firm selects participants from the kindergarten to high school with positive learning and team working experiences along with the providing training knowledge about various sports to the youth who are underprivileged and hail from the backward sections of the society (Schrader, Freimann Seuring 2012). They try to uplift the youth from these sections and provide them a base to establish themselves in the society. All 4 Sports has started a new sports program where they try to discover the hidden potentials of youth in the field of soccer. The firm has collaborated with Sydney Football Club, a leading football club in Australia to discover youth having talent in football and try to provide training to them in their club to initiate the first step towards development of professional football players. The firm tries to make this program available and affordable to the talented participants. They initiate the program by undertaking various fund raising activities so that the participants need to pay a minimum amount. The paper therefore tries to highlight the marketing mix and the SWOT analysis of the sports program undertaken by All 4 Sports. Discussion The need for the youth football program is exaggerated and authenticated by the information that provides long term value to the candidates selected in the program. The involvement in sports results in the reduction in the youth getting involved in drugs, crime etc. The program increases the social and personal value of the youth in a constructive and positive manner and restricts social costs that may occur later. The benefits indicated in the football sports program validates the the concept of All 4 Sports and even attracts sponsors to get involved with the program. The program of discovering future football talents has been named as The Rising Stars of Football. The campaign comes with a tag line Come, Play and Enjoy the Game. Lets Football! Market Summary All 4 Sports delivers valuable team game and football experiences to youth coming from the backward sections of the society. The firm provides opportunity to the young people to gain knowledge about the game and improve the fitness and athletic skills of the youth (Tian Borges 2012). The program even provides knowledge about sportsman spirit, teamwork, leadership, fair play, self confidence and cooperation among the youth. Market Demographics The firm undertakes a national level football talent hunt of the youth hailing from the backward sections of Australia. Out of the total number of participants, 58% of the applicants are male and 42% are female. The sports program provides equal training opportunity to the male and female (Machmud Sidharta 2014). SWOT Analysis The following details highlights the strengths and weaknesses that are internal to the firm and the threats and opportunities that are external. The objective is to control the strengths and make use of the opportunities presented by the market and improve the weaknesses and construct contingency plans to eliminate the threats before they become reality. Strength Reputation of the Program: All 4 Sports is considered to be the best choice for youth sports programs and therefore many football clubs have approached them to start the program. But the firm has opted to collaborate with Sydney Football Club. Donor Base: The brand image of the firm has led to the enhancement of a loyal and stable donor base from corporate and private sources. Internal Facilities: The firm provides athletic facilities like gyms, football fields, training courses and sports equipments to the candidates (Tudor NEGRICEA 2012). They even have a close relationship with the public and private schools and football clubs to create maintenance agreement. Internet: The website of the organization turns to be an important technological answer for the firm in the field of communication, registration and information. The firm has been able to produce current and extensive information at a minimal cost. Weakness Capital Requirements: The firm is in need of improvements in the management of the financial sources. They are in need of extra funds to maintain the quality of the program to meet the expectations of the society. The Fund Raising Foundation established by the firm provides additional financial resources for All 4 Sports. These strategies are useful in reducing the course fee from the participants thereby making the program affordable (Mohaghar et al., 2012). In order to expand their plan, All 4 Sports tries to bring in new investors in the sports program. Facilities: The expansion of the program requires the need of bigger grounds. Therefore, this is one of the main challenges the firm faces currently. The threats from several aspects rise in the program needs linked with the current restrictions and fees has led them to collaborate with Sydney FC as they do not have the facilities that are essential for the development of the program and provide the participants with quality training and management (Brito 2013). The need for indoor facilities, innovative training equipments and appropriate practice schedule for the candidates has led to the collaboration with Sydney FC by the firm. Training and Educations for the Officials and Coaches: The officials and the coaches require adequate training to better understand the firms philosophy, responsibilities and behaviour with the candidates. The coaches and officials need to be made aware of the football talent hunt program and they need to provide extensive training to the participants so that they can have a professional football carrier (Ayub et al., 2013). Staff Challenges: The employees face tremendous work pressure in relation to the issues of the program and workloads. Opportunities Geographic Service Area Issues: The continuous improvement in the football program across the country will attract new societies to undertake such programs and would like to take help of the firm to undertake such new programs in other societies (Robinson 2012). Interest towards Football: Football is one of the most attractive sports and therefore the initiation to discover potential future football players will bring in new candidates to participate in the program. Program expansion and community education: The community needs to be provided with the knowledge of their initiative so that they become aware of their work and the firm is also in need of expansion of the program as with knowledge about the program to the society, it will lead to new candidates showing interest of joining the program. Threat Property tax changes: The changes in the property tax will lead to modifications for the firm and they will try to reduce certain costs to maintain their current quality of service. Legal and Liability Issues: The firm is exposed to various issues of liability in the functions performed by them. The issues range from safety and health to verbal abuses that may even lead to any legal actions (Ngo O'Cass 2013). Marketing Mix The marketing mix strategy of the firm includes the following aspects: Product The product in concern is an intangible product and the core benefit of the product is to provide training and discovering the potential of the youth of the backward sections in the field of football so that they gain extensive knowledge about the game and are able to create a future for them (Payaud 2014). This program even abstains the youth from moving towards consumption of drugs and crime. The program is well supported by the people living in the society. Price The course fee for the program is estimated to be around $ 60,000 per annum but the amount is very expensive for the backward sections of the society. The firm has therefore reduced the course fee to $ 10,000 per annum for them and the rest amount is balanced with the help of the donations and the money received from the sponsors. The firm has brought in various private and corporate firms as sponsors who invest in their football talent program and therefore the outstanding amount is balanced with the money received from the sponsors (Sisodia, Vyas Maheshkar 2013). This action satisfies the candidates and the firm is able to accomplish their goal. Place The football talent program is undertaken near the area where there are more backward sections reside so that they are aware of the program and can participate easily. Promotion The program is a beneficial one for the backward sections of the society and therefore it requires extensive promotional campaign to attract the society along with bringing in sponsors and investors in the program. They have undertaken advertisements in newspapers and television along with billboard advertisements so that the entire community has a knowledge about the program (Hans Gupta 2013). The firm has constructed an advertisement stating the name of the campaign along with their tag line of Come, Play and Enjoy the Game Lets Football!. The campaign even highlights the sponsors associated with the program to increase the brand value of the program. Promotional Campaign Template Attention Grabbing Message The action plans that have been identified in the study for All 4 Sports will be influential in attracting potential participants for the program. All 4 Sports, in order to attract participants and sponsors for the program has even created an attention grabbing message comprising of: Evaluation of the Effectiveness of the Message The effectiveness of the message can be best understood by the responses from the society and the community where the program is being initiated. The positive and negative responses from the community will clarify how the program is being treated. The other way to evaluate the effectiveness of the message will be looking at the number of candidates who are participating in the program. The more candidates participating will indicate the success of the message provided and program undertaken by All 4 sports. Conclusion The developmental goal of All 4 Sports to discover the skills and talents of the youth from the backward sections of the society has been found to be effective. The program has attracted various sections of the society proving fund and manpower to undertake the program. A detailed information about the market is provided and a SWOT analysis is undertaken to find out the strengths, weaknesses, opportunities and threats that are related to the firm. it shows that the firm has minimum weakness and threats and they can undertake steps to eliminate these issues. A marketing mix plan reveals the 4Ps related to the program and therefore it is seen that the program undertaken by All 4 Sports will be successful in the market. Reference List Ayub, A., Razzaq, A., Aslam, M. S., Iftekhar, H. (2013). A conceptual framework on evaluating SWOT analysis as the mediator in strategic marketing planning through marketing intelligence. European Journal of Business and Social Sciences, 2(1), 91-98. Brito, M. (2013). Your brand, the next media company: How a social business strategy enables better content, smarter marketing, and deeper customer relationships. Pearson Education. Hans, A., Gupta, A. (2013). Cause Related Marketing CRM: a win-win arrangement-(for both Non profit making organizations and profit making organizations). International Journal of New Innovations in Engineering and Technology (IJNIET), 1(4), 51-54. Machmud, S., Sidharta, I. (2014). Business models for SMEs in Bandung: Swot analysis. Jurnal Ekonomi, Bisnis Entrepreneurship, 8(1), 51-61. Mohaghar, A., Fathi, M. R., Zarchi, M. K., Omidian, A. (2012). A combined VIKOR-fuzzy AHP approach to marketing strategy selection. Business Management and Strategy, 3(1), 13. Ngo, L. V., O'Cass, A. (2013). Innovation and business success: The mediating role of customer participation. Journal of Business Research, 66(8), 1134-1142. Payaud, M. A. (2014). Marketing strategies at the bottom of the pyramid: Examples from Nestl, Danone, and Procter Gamble. Global Business and Organizational Excellence, 33(2), 51-63. Robinson, J. G. (2012). Common and conflicting interests in the engagements between conservation organizations and corporations. Conservation biology, 26(6), 967-977. Schrader, C., Freimann, J., Seuring, S. (2012). Business strategy at the base of the pyramid. Business Strategy and the environment, 21(5), 281-298. Sisodia, R. S., Vyas, R., Maheshkar, S. (2013). Cause Related Marketing: A Path Maker to Doing Socially Responsible Business. Tian, G., Borges, L. (2012). The effectiveness of social marketing mix strategy: Towards an anthropological approach. International Journal of Business Anthropology, 3(1), 102. Tudor, E. D. U., NEGRICEA, I. C. (2012). Brand Positioning-a marketing resource and an effective tool for Small and Medium Enterprises. Journal of Knowledge Management, Economics and Information Technology, 1(2), 58-67.

Life Without Travel Is a Life Unlived free essay sample

A Life Without Travel, is a Life Unlived ‘The world is a book and those who do not travel read only a page,’ said St Augustine. I’ve always had a love for travel, give me the resources and point me in a direction and I’m there. ? Just the other week, I had the opportunity to visit one of the largest cities in the world: Hong Kong. That opportunity came to me when I was on my way to work. I got phone call from a friend who just found out about a promo for Cebu Air Pacific for flights to Hong Kong. She asked me if I wanted in. Without any hesitation I said yes! Before even knowing when the dates are, I said yes. That was three months ago. I never had any regret for that decision . We left Baguio around midnight for the long trip to the Diosdado Macapagal Airport. We will write a custom essay sample on Life Without Travel Is a Life Unlived or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We were excited, eager. We didn’t sleep the whole 4 and a half hour trip. Our flight was scheduled 9 am. We arrived 3 hours early. Yeah, were were excited. After that 3 hour wait and a two hour flight, touchdown Hong Kong! It’s funny that the travel from here to the airport was twice as long as compared to the time going to another country. After clearing customs and swooping our packs, the first thing we did was get something called an Octopus card. The octopus card is Hong Kong’s Universal way of paying for transportation fare. It’s very convenient. You just swipe your card and you can hop on anything. Buses, subways, ferries, trams, you name it. So with that we took a super efficient train right into the heart of Hong Kong. After a 30 minute ride and a few stops, We stepped off the air conditioned train and we were instantly awed by what we saw. There are thousands of people out on the streets shopping, eating and drinking and every street is lit up with electric signs and florescent lights with the classic Asian energy. Our first destination , even before dropping off our bags, was Ngong Ping village, the location of the Giant Buddha. The village is a culturally themed attraction with lots arts and music and you really get a feel for their traditions and culture. Visiting the Giant Buddha was the highlight of the experience that can only be reached by climbing up a 300 hundred step hill. The whole experience took the whole day. After that it was time to head into Hong Kong. The actual city of Hong Kong is built on a small island and for new development–the only place to go, is up. The entire city is covered with monster skyscrapers, huge hotels and super-malls. Transportation is super easy, everything is detailed in both Cantonese and English so it would be very hard to get lost. There’s plenty to see here: experiences of endless shopping, big-city nightlife and delicious dim sum are to be had. Visitors can find both colonial history and modern architecture. Its open society allows many different cultures to flourish and you would see a lot of nationalities there. You would not be surprised to see a lot of fellow kababayans walking around. The second day was spent in DisneyLand. Even though people say its one of the smaller Disneylands, I was still impressed. The first time I saw the Disney castle in the horizon I felt like a kid again. We got to ride all the rides, experience all the shows. It much better than I expected, lots to do there, it took up the whole day. The evening fireworks was unforgettable, with each explosion timed perfectly with the music. Everyone had their mouths open. I can say that, even if we’re grown up and all it still is a magical experience. The third day was for Ocean park. This was a fun filled day out and very good value for money! As well as the obvious scary rides. There was a ride there that when you were in strapped to the roller coaster the floor would disappear and have you ride around and around. Unforgettable. We were lucky enough to see the Pandas at feeding time and it was a wonderful experience to be so close to them. I loved the aquarium, where you can see and watch a whole eco system live in there, with thousands of fishes, sting rays, sharks and all kinds of sea life mingle with each other. With live dolphin shows, tons of stuff to see and do. I think this was my favorite place there. Day four was the day we had to go home. As we were leaving the skylines of Hong Kong, I cant shake of the feeling that it was all worth it. Between budgets and busy schedules, it is not always easy to set aside time and plan a getaway. But as Mark Twain has said, â€Å"Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So come out of your comfort zone. Explore. Dream. Discover. †