Commodification of women Essay

Advertising is a form of communication used to persuade an audience(viewers, readers, listeners)to take some action with respect to products, ideas or services. Most commonly the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common . Advertising messages are usually paid for by various sponsors and viewed via various traditional media ; including mass media such as newspapers, magazines, television commercial, radio advertisement, outdoor advertising or direct mail ,or new media such as website and text messages. History of Advertising Going back in time Egyptians used papyrus to make sale messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia . Lost and found advertising on papyrus was common in ancient Rome . Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa and south America. The tradition of commercial wall painting can be traced back to Indian rock art painting that date back to 400 B. C. History reveals that out of home advertising and bill boards are the oldest form of advertising . As education became an apparent need and reading ,as well as printing developed advertising expanded to include hand bills . In the 17 century advertising started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers ,which became increasingly affordable with advances in the printing press, and medicines ,which were much sought after as several diseases ravaged in Europe As the economy expanded in the 18th century advertising grew along side . During the next five decades it emerged as a strong industry. In 1840 Volney B. Palmer a calculating businessman established the roots of the modern day advertising agency in Philadelphia. In 1842 Palmer bought large amount of space in various newspapers at a concessional rate and then resold the space at higher rate to advertisers. At the turn of the century ,there were few career choices for women in business, however, advertising was one of few. Since women were responsible for most of the purchasing done in the household, advertisers and agencies recognized the value of women’s insight during the creative process. In fact ,the first American advertising to use a sexual sell was created by a women –for a soap product. Although tame by today’s standard ,the advertisement featured a couple with a message â€Å"the skin you love to touch†In the 21st century , marketing through the internet has opened new frontiers for advertisers. A number of websites have been created exclusively for selling products and services e. g. Ebay. com, Flipkart. com, Shadi. com etc. Even the search engine Google has started a change in online advertising by emphasizing contextually relevant , unobtrusive ads intended to help ,rather than inundate ,users. This has lead to plethora of similar efforts and an increasing trend of interactive advertising. How important has advertising become in our lives is clear from the fact that in 2010 , spending on advertising was estimated at more than 300 billion dollars in U. S and 700 billion U. S dollars worldwide Impact of Advertising Nowadays, advertising is omnipresent in our lives and has a really strong influence in our decisions as consumers. The aim is no longer to inform us of a new product and its use , it is more to create a desire and longing to possess it. Moreover ,advertising has become a centre of attraction . Television shows are devoted to it, a Museum is dedicated to it in Paris and we discuss advertisement in our daily lives. It can make us laugh, it can shock us, which shows that advertising has a link with the customs and the codes which govern our society . For instance the Museum of advertising in Paris presents a retrospective about the Chinese advertising from the beginning of the 19th century to the present day to show the impact of governments on the advertising , the link between advertising and communist society and reflects the Chinese history Women and Advertising: From the Feminist Social Perspective No issue related to women can be debated without reference to the feminist theory. Feminist social theory has been concerned with understanding fundamental inequalities between women and men and with analysis of male power over women. Its basic premise is that male derives from the social, economic, political arrangements specific to particular societies. Endorsing the view ,American feminist Catherine Mackinnon says: â€Å"men create the world from their point of view ,which then becomes the truth to be described . This is male world†. Initially feminist theory based its study on â€Å"things† such as housework, inequalities or male violence but now it has to be more concernd with â€Å"words† and with issues of representation. One of theses issues which is much discussed is women and their role in sphere of Advertising . Going with Mc Kinnon ,it can be said that in this field ,till recently everything was created from the male point of view . The interest was focussed on women in a house, as a wife, mother, homemaker and well wisher. This was image that would sell. From Marxist Social Perspective: The Marxist theory concentrates on the role of women in economic growth. Women are now capable of contributing towards the economy and share equal monetary responsibility. Hence in this paper ,women in advertising are represented in two ways: †¢Women as models to attract the consumers and sell the products and services †¢Women as consumer and target audience The advertising of the 20th century shows indeed the evolution of the women’s status. Historians refer to this century as â€Å"the century of women and sexual revolution† because the situation of women and consequently the relations between men and women changed considerably in western societies. Women obtained a real political, economic and domestic power of decision. POTRAYAL OF WOMEN IN ADVERTISEMENT The end of 19th century saw many women going to work ,as workers in the factories ,as domestic or employees, so that the time for household task and cooking was reduced. Having less time restricts the possibilities for women; but having a professional situation means beginning a long process of liberation . Work is money ,and money permits to buy the products ,not only the ones which are targeted to women ,but also other products . The 1920’s are the period of real evolution on the vision of women in advertising . Paris welcomes the poster realized by Leonetto Capiello for the â€Å"Delices† pasta ,which shows the first bare legged pin up of a beautiful women. Even though a liberated women had emerged in the 20 century but still until the 1950’s advertising gave the image of a passive women who was a housewife, a caring wife, a devoted mother and a symbol of beauty. But she was still not very active in other areas. Maternal streak was fully exploited during this period. A mother keeping the house clean with â€Å"Dettol â€Å" or cooking healthy food in â€Å"Dalda† ghee were representative advertisements of this period. A much discussed ad is of a â€Å"Baby Johnson Soap† that presents a chubby baby referring to family, childhood , happiness and other values directly linked to home. Similarly ‘Lux’ soap has always opted for celebrities whether its is Ava Gardner in Italy or Sharmila Tagore and current Katrina Kaif in India. The sales of these mentioned products was much above expected The models used were women and the target was also obviously women –whether a housewife, mother or simply a women desiring to look beautiful. The advertisers were sharp enough to realize that a good study of the target can bring considerable profit even though these cases confirm that the most shared values are almost the ones that men consider as â€Å"feminine†. Another aspect of women is the housewife . Many products for cooking and cleaning are created keeping a housekeeper in mind. They promise time saving devices, more free time to spend with family and healthy environment Progressive Women: A Change in Image The 1960’s witnesses a progressive unveiling of the body with the mini skirt. The stocking arrived as a liberator and the feminist movement was becoming popular. The advertisement for ‘ dim’ tights in U. S. A brought forth the concepts of a free women . The slogan highlighted was â€Å"in dim, you are free, you are beautiful†. From 1965 onwards the image of women changed. She asserted herself more and more and advertising presented a new independent women. She was no longer limited to housekeeping and in children’s upbringing ,from now on she worked and gained her autonomy. This changed image was also fully exploited by manufactures. Many advertisements related to the ready to serve food hit the market. ’Maggie’ diversified its range and launched the Mousseline instant mashed potatoes and the â€Å"three crowns† ready to serve dishes . Washing machines were introduced along with ovens, food processors and vacuum cleaners because they went well with the image of a progressive women . Instant coffee became a hit as did soup ,noodles and pasta. This was because the women of the 1980’s and 1990’s had emerged as â€Å"the wonder working women†. She was confident, reliable and independent but at the same time she had not forgotten or abandoned her traditional role of a mother ,wife and a daughter . The advertisement of ‘Lizol’ disinfectant portrays a lady doctor who wants her house clean with the said product and it makes her house germ free. Also noteworthy is another recent advertisement which features a busy boss ordering his Secretary not to permit anyone to enter. Surprisingly she enters but only to remind the boss that being a diabetic he needs to eat every two hours ,leaves a packet of sugar free Nutralite oat biscuits ,says sorry and leaves. The point is that-when the wife is absent the task is to be performed by a Secretary ,again a women. Yet in the field of advertising the emphasis still is on the stereotyped image of women . She is an object of appeal to men, attracts by her body, skin etc. The list of advertisements pertaining to beauty products ,perfumes ,soaps ,lotions ,shampoo etc is endless. Decorative models who are passive and non functional are used. Their primary activity is to adorn the product /service as a attractive stimulus. They are like mannequins with the least lifelike roles . †She† is in an artificial world ,often obviously so in the way she stands in dummy poses. The way these hackneyed stereotypes are repeated reveals a kind of discrimination ,clear and easy to denounce but hard to end to. This archaistic stereotype of women is strong and stubborn ,and for sure the advertising does not really permit to make its vanish. Indian advertising is to much dependent on the stereotyped image of women . Till now she is shown in the kitchen, running around her family, carrying grocery bags and then the husband giving her a â€Å"Moov† massage or she taking an advertised â€Å"Revital For Women† vitamin. The message clearly is â€Å"carry on with your duties but with the product suggested†. Similarly for cholesterol control products like cooking oil (Saffola) or oats, it is always a women who is concerned about her husbands blood pressure but rarely the other way around.

Close Reading: Slaughterhouse Essay

â€Å"The Tralfamadorians tried to give Billy clues that would help him to imagine sex in the invisible dimension. They told him that there could be no Earthling babies without male homosexuals. There could be babies without female homosexuals. There couldn’t be babies without women over sixty-five years old. There could be babies without men over sixty-five. There couldn’t be babies without other babies who had lived an hour or less after birth. And so on.† The first time that I read this novel in high school, this passage interested and confused me. The thought of there being more than two genders present on the planet caught me off guard. While gender is not ever a subject that confuses me, this idea did not make sense to me. Gender, on Earth, is confined to male and female. It begs the question of what the Tralfamadorians consider to be a gender, in the third and fourth dimensions. Vonnegut leads us to assume that the genders must be those that he listed. We know that to make a human baby, you need a male and a female. Since he refers to homosexuality in this passage, it is safe to draw the connection that he considers homosexuals to be their own gender. That would lead readers to believe that the other sexes are a heterosexual male, heterosexual female, homosexual male and homosexual female. However, that only gives us four of the seven proposed genders. Based off of that theory, it would be safe to assume that the other genders would be a transgender male, a transgender female, and hermaphrodites. For someone who is an active member of the LGBTQIA (lesbian, gay, bisexual, transgender, queer, intersex, and ally) community, this was a plausible, and easy, connection for me. However, if we were to consider what Vonnegut says later on in the passage, it could be that he considers the other genders to be something entirely different. If readers focus on the exact wording in the passage, it implies that the other five genders that exist in the fourth dimension are the homosexual males, homosexual females, women over sixty five years old, men over sixty five years old, and babies that live an hour or less after their own birth. If these are what Vonnegut has named as the fourth dimensional genders, he said that each of these is required for the birth of any Earthling child. In a way, this is correct. The Tralfamadorians state that there will be no Earthling babies without homosexual males, but there could not be babies with homosexual females. This statement was illogical to me. I believe that it is Vonnegut’s allusion to the different backgrounds that everyone comes from. No one’s family structure is exactly the same, and the discord that the Tralfamadorians speak of are the constantly changing social dynamics of the family structure. When it passage says that there could be Earthling babies without women over the age of sixty five years old, but there could be babies without men over the age of sixty five years old, this is a completely true statement. In regards to lineage, no Earthling child would have been born without its ancestors, and there would be more than one over the age of sixty five. Since any Earthling child must come from some form of parents, it is safe to believe that the Tralfamadorians are alluding to the family unit as a whole. The last category mentioned are the babies who â€Å"had lived an hour or less after birth.† While this does not necessarily mean that the death of these other Earthling children make it possible for another to be brought into the world, I believe that it means that everything happens for a reason. I think this is Vonnegut’s way of saying that while the death of any child is tragic, that everything in life is predetermined fate. The Tralfamadorians tell Billy that while the human beings live and exist in the third dimension, there is more that they cannot see or even understand in the fourth dimension. This explains how the human mind and belief are limited. I believe that Billy, having met the Tralfamadorians, has surpassed the rest of the human race in terms of opening his mind to be able to fathom the fourth dimension. The aliens, while they represent free will throughout the novel, also represent a level of higher thinking that humans have yet to attain, and is quite possibly completely out of reach.

Salem witch trials and the crucible Movie Review

Salem witch trials and the crucible - Movie Review Example At the time when the idea of the â€Å"Crucible† was born in 1652, communism and racism had dominated most nations of the West. Towards the end of the 17th Century, the conception of Satanism and healing in God had masked the minds of most inhabitants of the world. This was also the period of great political change and conflicts among the landlords. Coincidentally, this was the century that ushered in the occurrence of the abnormal psychology, in particular, Hysteria. When Salem Witch Trial was first shot in the year 1692, it followed these trends of the ancient world and reflected the contemporary society in that light. During that time, the belief that witches had the supernatural powers to cause adverse harms to the human beings had been spread across the continent of Europe, New England in particular. Besides, the low class Puritan community was still going through a bitter aftermath of the war between France and British which occurred in the year 1689. Tension and trauma was still lingering in the minds of most residents of the ancient Salem village. The British war was not the only cause of fear in thi s solitary village; there was also an outbreak Smallpox which was not readily curable by that time. The lonely villagers of Salem also lived in a persistent fear of the attack from the neighboring communities. For the Salem inhabitants, this really a dark age from which only the extraordinary intervention of God could safely exit them The two movies, Salem Witch Trial and Crucible, were shot during this very time in history when human permittivity and racism formed the basis of life. These two movies vividly portray how witchcraft was alleged and severely punished by the cruel society. In Salem Witch Trial, young children who suffer from hysteria happened to envision very wild imaginations of witchcraft. Their parents, in reaction to these imaginations, point fingers at the suspects before establishing the

Why does religious extremism produce terror Essay

Why does religious extremism produce terror - Essay Example This is the reason why terrorism is abhorred across the board and the reasons seem to be aplenty. When terrorism is fueled by religious extremism, there is evidence available to justify why this form of fundamentalism should be kept at a distance, otherwise terrorism can be ignited with absolute wrath and destruction towards the sanity of this earth. The thing that essentially comes out too religious about religious extremism is the fanaticism which is found in almost all major religions and monotheistic faiths. If this element is removed from these religions and beliefs, there is a definite sign of optimism which can be obtained undoubtedly. Terror has no place within any religion of the world and this has been proven through evidence of study, research and practice. This paper discusses how terrorism is producing some of the biggest horrors in the world of today and how religious extremism is playing its negative role all along. An effort has been made to understand the issues plag uing the various religions and how the monotheistic faiths are combating this menace within their boundaries. Even though this seems like a difficult process, this paper has incorporated the ideologies in a manner which is in line with the discussion at hand. Moving on with what has been presented earlier, it would be fair to state that religious extremism is a dangerous precedent for the coming generations, more so because all of these have started in the present times and not more than 20 years ago. It seems to be in an upward trend – a fact which is all the more distressing to note. Terrorism has come about because people have stopped believing in a global good, yet not all people are responsible for the same undertaking. There are individuals who are still doing efforts to make sure this world remains a better place than it is at the present. Then again, there are some people who would like to think the very opposite of what has been documented. These individuals believe in fighting for the sake of religion, no matter who gets killed or what form of destruction happens. This is ironic of any society in the world and for this reason, it is rightly adjudged as the worst form of religious extremism. Just because some segment of the society does not quite believe in a philosophy which is making the rounds, stands no chance to bring about the act of religious intolerance which essentially leads to killings, mass slaughtering of human beings and destruction for public property. There needs to be a reason behind this madness and the same should be understood by one and all because it is the need of the time. Perhaps this is the discussion which is cropping up amongst youngsters, adults and elders whenever they meet at a place and talk about the growing insurgency that the common man has in this day and age. There must be an end to religious extremism and one should believe attaching the ‘religion’ premise is more than half of the problem itsel f. Even when religion is not the buzzword here, the element of spirituality is spoken about which is somewhat convincing enough for extremists to get up and take the arms in their own hands. This is unfortunate yet quite true because it brings with it a sense of fear for the people, who are busy within their own lives and who have got nothing to do with a subject or matter they know little about. With the advent of time, the terror groups have been formed which is a stark revelation for present times. This is because these terror bodies have largely addressed the need for getting their point across to the people in a forceful way and they believe that this is the only rightful stance which they can take at a particular time. Unfortunate

Trip to Mexico Research Paper Example | Topics and Well Written Essays - 3750 words

Trip to Mexico - Research Paper Example The researcher states that Mexico is widely known as a suitable destination for those who want to immerse in ancient civilization, relax in pristine beaches, and indulge in its rich history. As a tourist, the researcher desire to know Mexico through its culture, history, music, food, and art, so he decided to visit Guadalaraja, Jalisco and Yucatan. The researcher plans to first visit Guadalajara, Jalisco, which features Mexico’s prominent traditions such as the mariachi music, tequila, and charros (â€Å"Guadalajara†). The researcher wants to roam around Guadalajara’s cathedral, which houses the mural of Bartolome Esteban Murrillo entitled â€Å"The Assumption of the blessed Virgin† and the second largest organ in the argon (â€Å"Guadalajara†). As an architecture enthusiast, it would be very exciting for me to witness the mix architectural styles in the Guadalajara’s Cathedral. The presence of numerous museums and theaters in the city will s urely enable me to grasp the history of the country. The researcher’s second destination would be the Chichen-Itza in Yucatan. Mexico boasts rich culture and tradition even before the Spaniards came into the country. Chichen-Itza is deemed by many as the most significant archaeological remnant of Maya-Toltex civilization. The researcher wants to walk in the cobblestone once walked by Toltecs and Putun Maya. I desire to witness the temples and ruins, which are the masterpieces of the Mesoamerican architecture. Then, the researcher plans to relax in the pristine beach of Maya Riviera. His trip to Mexico would not be complete without indulging its natural wonders. I plan to visit Mexico on May 5 to 10 as it’s a period suitable for tourists who want low accommodation prices and discounts as low season begins after Easter and ends at mid-December (â€Å"When to Go†). I found a website named explor-guadalajara.com that tackles the must-see places in Guadalajara such a s the cathedral, Teotro Degollado and the like. Meanwhile, whs.unesco.org presents information about the city of Chichen-Itza. Works Cited Baird, David. Frommer’s Cancus, Conzumel, and the Yucatan 2010. New Jersey: Frommer’s, 2009. Print. Guadalajara. Wiki travel. Web. 2012. When to Go to Mexico. Dummies.com. Web. 2012. 2.0 Annotated Bibliography Baird, David. Frommer’s Cancus, Conzumel, and the Yucatan 2010. New Jersey: Frommer’s, 2009. Print. The author has lived in various parts of Mexico for several years. Thus, he possesses an extensive knowledge about historical places in Mexico and its must-see places. A part of the book has tackled on the ruins of the Chichen-Itza. It highlights the monuments, temples, and plazas that will greet modern day visitors. In addition, it briefly tackled on dwellers of the ancient sites. It offers information that helps me appreciate the Chichen-Itza, the ancient civilization, and Mexico. This book, which is available at google books, caters to needs of tourists and college students. It provides relevant and current information; thus, I will give it a CRAAP score of 7. Chichen-Itza. National Geographic. Web. 2012. National Geographic is a database, which presents numerous articles about different topics. It provided information about the history of Chichen Itza. It specifically presented interesting information on the importance and accuracy of Mayan astronomy. The ancient Mayan exhibited its advanced astronomical skills through accurately predicting solar eclipses. In addition, the article highlighted the ancient tradition of sacrificing young women to the Mayan rain god. This article presents interesting information that makes me more excited in visiting Chichen Itza. This article can be found through google search. It provides helpful information for tourist, college students, and lay-person. Thus, I will give it 7 CRAAP score for its relevance and accuracy. Howells, John, and Don Merwin. Choose Mexico for Retirement: Information For Travel, Retirement, Investment, and Affordable Living. US: Globe Pequot, 2007. Print. John Howells has co-authored and authored nine travel-retirement books. He is residing at Pacific

Reigious Toleration Essay Example | Topics and Well Written Essays - 1000 words

Reigious Toleration - Essay Example Jonathan Spence’ presentation of Emperor Kangxi’s views on religion articulates in English the thought processes and rationale given by Kangxi to justify his policies. Emperor Kangxi is one of the great kings of the Qing dynasty that ruled China for several centuries. Under Emperor Kangxi’s rule, the kingdom reached unprecedented expansion of territory and power. It is assumed that the audience for this retrospective lecture is all the subjects of his empire as well as foreign diplomats, merchants and missionaries. Defined narrowly, Emperor Kangxi’s policies toward Western religious missionaries are generally intolerant. But his rationale for taking certain decisions in this regard are well thought out and well expressed. One of the worries expressed by the Emperor is how foreigners, especially from the West, who visit China for temporary reasons – either commercial or cultural or religious – are a drain on the spirit of authentic Chinese tra ditions. He feels that such visitors leave China exploited of wealth and culture. As he reasons it out to the Christian Missionary Charles-Thomas Maillard de Tournon: â€Å"Hereafter we will permit residence in China to all those who come from the West and will not return there. Residence permission will not be granted to those who come one year expecting to go home the next – because such people are like those who stand outside the main gate and discuss what people are doing inside the house. Besides these meddlers there are also those out for profit, greedy traders, who should not be allowed to live here†. ... As he reasons it out to the Christian Missionary Charles-Thomas Maillard de Tournon: â€Å"Hereafter we will permit residence in China to all those who come from the West and will not return there. Residence permission will not be granted to those who come one year expecting to go home the next – because such people are like those who stand outside the main gate and discuss what people are doing inside the house. Besides these meddlers there are also those out for profit, greedy traders, who should not be allowed to live here† (Kangxi 639). The emperor’s strict stance toward de Tournon and his ilk is quite legitimate when one considers the fact that the latter actually tried to prohibit converted Chinese Christians from practicing local Chinese customs or assimilate Chinese language phrases in Biblical renditions. Seen in this context, Emperor Kangxi’s stance is a protest against religious intolerance that his people have suffered under the decrees of the papacy. So, while outwardly stringent and intolerant, Emperor Kangxi’s position is actually fair and balanced. Galileo Galilei’s makes an impassioned defence of scientific advancement in his letter to the Grand Duchess Christina of Tuscany. Written in 1615, this letter captures the essence of the perennial battle between religious fundamentalism and scientific discovery upsetting the dogma. It is important to remember that Galileo was a religious man. He never saw his controversial scientific discoveries as subverting or disproving the Christian faith. Instead, he saw as part of the conscientious Christian mission to promote scientific enquiry alongside following the Christian doctrine. He quotes the words of St. Augustine’s views on truth and epistemology to back up his own position. Moreover,

Social Science Essay Example | Topics and Well Written Essays - 500 words - 1

Social Science - Essay Example The average teenager of the 21st century has turned sexually active much earlier than his predecessors. Premarital sex, it would seem, is increasingly a way of life for youth; even if it comes with the risk of pregnancy, abortion, AIDS, sexual diseases and mental conflicts. How does it begin and how does it end? Pre-marital sex in the far distant past was defined as sex with one person, which ultimately resulted in marriage. In today’s context however, premarital sex leads to month long relationships. Sex with many men/women before finally finding someone to ‘settle down with’ is the norm. Alcohol and drugs are some factors for sex that takes place on campus. There are other reasons too. The peer pressure to indulge in premarital sex is one. And then there is the internet, supplying our teenage world with all the sexual material it needs. Pornography, chat rooms, and a zillion other sites are distributing sex freely. Porn is easily accessible these days with the Internet, the Cyber cafes and the VCD parlors doing brisk business with pirated CDs. A random survey of ten of these parlors revealed that most of the business in some of the shops comes from the porn CDs’ rather than the regular movie CDs. Judging then from the popular sentiments, today’s youth believes that premarital sex is not a crime. Technology has brought in a sexual revolution. The Internet helps access so much of material on sex. All for free. This I think has contributed to the sexual awareness. There is also a lot of misinformation around.   Sex is one of the most powerful forces in our lives and we repress it at our own cost. If you let people do what they want to do, they will have sex. Period. The only exception is if people have a biological problem or have been thoroughly brainwashed, to withhold sex until marriage. Premarital sex is a huge problem in society today; the numbers are staggering.

Internet Spam Essay Example | Topics and Well Written Essays - 1250 words

Internet Spam - Essay Example The internet spam is an economic way of sending unsolicited bulk messages to the masses of the society. The economic viability of internet spamming process is very high as the senders of the spam messages derive benefits due to low cost involved with maximum access to the target customers. The sender of the spam message through the internet channels are not required to incur any considerable cost and are able to send the message to an unfiltered section of the people. The advertisers in internet spamming process are only required to manage a list of bulk recipients to whom the desired advertisements are sent through the online mode. It is very difficult to hold the sender of internet spam as accountable for the activity of sending unsolicited messages (Kutais 35). The barriers of entering the field of internet spam are very low for the advertisers and the senders. Due to this reason, there has been increase in large numbers of internet spam. The costs of internet spam are; however, b ore by the internet service providers and the public. The loss of available space and productivity due to the internet spam is incurred by the service providers. The internet spam sent over the internet channels have also resulted in numerous frauds which have affected the interests of the users of internet. Due to this reason, the internet spam has come under legislative consideration in various jurisdictions. Problem Definition The problem definition in the area of internet spam has been derived from the underlying problems that occurred due to the activities of spamming over the internet. The spamming over the internet has gained prevalence due to the wide use of internet channels by the users in recent times. Almost all communication is passed through the internet by the users due to the prompt delivery of the communicated messages and the increasing access to the World Wide Web at affordable costs. Thus the advertisers or senders of the spammed messages found that they could re ach out to maximum number of people in society at lowest operating costs. But the fact whether these messages are unsolicited by the users of internet were not taken into consideration by the advertisers. Knowing fully well that the messages may not be solicited by the recipients, the advertisers, anonymous senders or senders with pseudo-names keep sending bulk messages that unnecessarily cover large spaces over the internet. This caused problems to the service providers as they incur losses of productivity and useful online space that could be used for revenue earnings. The internet spam also reflects mal-intention on the part of the senders as these misguide the users of internet with lucrative offers with underlying software viruses in disguise. By accessing the internet spam, the systems of the user get affected by harmful viruses which impose undue monetary loss (Brunton 48). Other than these, the most significant problem is caused by the internet spam that contains fraudulent offers in the advertisements. The spam is often unethical in influencing the users to share their user identification and passwords in order to access the offers advertised over the internet. The users get lured by the cheap offers and get trapped in the frauds intended by the spammed messages in the internet. Problem Evidence The evidence of the problems occurring due to the internet spam,

The Bacchae of Euripides Essay Example | Topics and Well Written Essays - 750 words

The Bacchae of Euripides - Essay Example Dionysius was the son of the supreme deity, Zeus, and a Theban princess, Semele. His delivery was extraordinary and Semele’s sisters had propagated the lie that Zeus was not the father of Dionysius. Pentheus, being the king of Thebes, had barred god Dionysius from all traditional public rites. Dionysius plans to proclaim his lineage and reclaim his reverence as a god among the Greeks. The god assumes the form of a human being and travels to Thebes, where he practices his rites with his followers, the Bacchae. Pentheus directs the arrest of Dionysius, yet in lengthy dialogues, the god, while disguised as a human persuades Pentheus to mask himself as a woman and go witness the rites of Bacchae, the followers of Dionysius in the mountains (Bloom 39). The naive Pentheus climbs a pine tree better scrutinize the rites. Once in the tree, Dionysius’ resounding voice directs the maenads to behold the man who repudiated their god and derided their rites, and orders them to punish the intruder. The god’s voice sends the maenads into frenzy. Seeing Pentheus in the tree, they become possessed, thinking he is a mountain lion. With Agave, the mother of Pentheus, leading them, the maenads encircle the tree, bring it down with their hands and descend upon Pentheus with ferocity (Bloom 40). Pentheus takes out his headdress in the hope that his mother could recognize him, but to no avail. He is dismembered limb by limb, first by his mother, then by all the maniacal maenads. Out of her senses, his mother tears Pentheus head off, believing it is the cranium of a lion, and jazzes exultantly around the countryside. After a distressing realization scene where she recognizes she has slain her own son, Agave and the other are banished (Bloom 41). The students’ performance gives the audience the opportunity to experience the power of the Dionysian experience without having to suffer what Pentheus, Agave and others suffer. They succeed in transforming the meta- tragedy of the story into the sacrificial ritual drama. They successfully take the audience into the world of metaphysical depicted by the freeing of the nation by the death of Pentheus. The students create an excellent illusion tragedy as they seek to convey the message of the play, which causes the audience to lose themselves as they give in to the deeper sense of their selves. The actors also bring out the author’s intention very well; their performance does not obliterate the textuality of the drama. The actors particularly excel in demonstrating the Dionysus’ interjection through use of the force and value of ambivalent monosyllable. The students also portray the alienation effect well. The appearance of the gods on the stage helps to create perfect stage epiphany. From the audience’s perspective, these appearances have no referential aspects of meaning, because the way in which god speaks his opening remarks or seems as deus ex machina on the tragic stage, does not infer in any way the manner in which divinities could be perceived in the reality outside the theatre. The audience does not see the theatrical representation of a religious experience, an epiphany, but decodes the code in strict narrative terms. The acting tries to retell the story but as an audience one can feel that there is something more than a story. There is a meaning, or a riddle, which one must try, to some extent, to understand. Nevertheless, the actors should improve on

Juvenile Probation Officers Essay Example for Free

Juvenile Probation Officers Essay All Juvenile Probation Officers (JPO) are required to complete 40 working hours per week following a flexible work schedule. JPOs are entitled to paid working holidays which includes, but are not limited to, New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day and Christmas Day. Please note that in the occasion that the holiday falls on a Saturday or Sunday, another day off may be substituted, upon approval of the employer. JPOs may also be granted a vacation leave after six months of continuous service has been rendered. The number of vacation leave, however, will depend on the number of years in service, with a maximum of 15 days for those having rendered at least one year of continuous service. JPOs are also entitled to family leaves in cases of giving birth or conception-related cases, adoption, care of new-born child, family illness, child’s medical appointment of parent-teacher conference Health Insurance. All employees are entered in a group health insurance under a health maintenance organization (HMO) as approved by two-thirds of the majority during the General Assembly Meeting. The group insurance will cover hospitalization, health, long-tern disability, and accident expenses. Employer contribution starting January 2007 will be $557 per month. As such, premiums required for maintenance of the insurance, in excess of the employers contribution, shall be deducted by the state treasurer on the JPO’s salary on a monthly basis and upon employee’s written order. Retirement/ savings plan. After achieving five years of continuous service, provided that the employee is 50 years of age, a JPO is entitled to a retirement benefit which will be computed based on the employee’s age of retirement, length of service, and pre-retirement earnings. Employees may opt for a normal or early retirement, the latter, however, will deduct the accrued benefits for the years prior to the normal retirement age. The employee may choose to receive payment of benefits on a straight life annuity where the retiree will be paid on a periodic basis; or lump-sum payment where the retiree will receive the full one-time payment and no further benefits will be given to the employee upon receipt of payment. Other options will be joint-and-survivor annuity where benefits are provided for married participants. The amount of survivor annuity shall be between 50-100% of the amount payable for the time the couple is alive. The amount, however, will be lower than that received from straight life annuity. In cases where an employee become totally disabled or ill prior to his eligibility in the retirement plan, but has served the company for 10 consecutive years, he will be entitled for a disability retirement benefit, which he could defer or immediately claim. Life insurance. In cases of death or dismemberment of employees, they will be entitled to a life insurance benefit which will be paid in lump sum following the multiple-of-earnings formula. Using this formula, the length of service and earnings of the employee will be incorporated in the computation and will therefore increase following an increase in employee’s salary. Provisions for the life insurance includes accidental death and dismemberment benefits to the employee or his beneficiary equivalent to the basic life insurance and a percentage of the life benefit for dismemberment; monthly income to surviving family members of the employee; retirement from work; and reduction of life insurance for employees near or above 65 years.

Simply Speaking Legal Positivism Philosophy Essay

Simply Speaking Legal Positivism Philosophy Essay Simply speaking legal positivism is synonymous with the positive norms as against the principles of natural law. Legal positivism is often contrasted with Natural law. Going by the natural law school of jurisprudence, most written laws must be or are usually informed by, or made to comport with, universal principles of morality, religion, and justice, such that if not considered fair, it loses the very basic premise for being termed law. For example, persons engaging in peaceful protest through civil disobedience often appeal to a higher natural law in denouncing societal practices that they find objectionable. Legal positivism acknowledges the existence and influence of non-legal norms as sources to consult in evaluating human behaviour, but they contend that these norms are only aspirational, for persons who contravene they suffer no immediate adverse consequences for doing so. By contrast, positivists emphasize that legal norms are binding and enforceable by the police power of the administration, where persons who disrupt the law may be made to face serious consequences which may include fine, custody, loss of property, may end up with death. Legal positivism is based on the ways in which laws have been created and does not demand justification for the content of law or a decision for or against the obedience to law. As such emphasis is mostly on the way laws have emerged over time through practicing, deciding or tolerating certain ways of creating a law. Positivism is based on the framework that issues of legal validity must be strictly separated from questions of morality. What is ought to be has nothing to do what the law actually is. Legal positivism finds it roots way back in ancient Christianity. It is believed that the Ten Commandments held sacred and pre-eminent values. When ancient Greeks intended for a new law to have permanent validity, they inscribed it in stone or wood and displayed it public for all to see. Prior to the American Revolution, English political thinkers like John Austin and Thomas Hobbes came up with the command theory of law. This philosophy model said that the only lawful establishments that the Courts should recognize are the commands of the sovereign. This was because only the Sovereign is entrusted with power over the military and police force. Three varied schools of thought emerge in discussion of legal positivism. 1. The Pedigree Thesis: The pedigree thesis asserts that legal validity is a function of certain common truths. Deriving profoundly from Jeremy Bentham, John Austin  [1]  contends that the major characteristic feature of a legal system is the presence of a sovereign who is habitually obeyed by most people living in the society, but not in the routine of observing any specific human superior. Austins assessment, a rule R is lawfully binding (that is, is a law) in a society S if and only if R is directed by the sovereign in S and is backed up with the danger of an approval. The severity of the threatened sanction is irrelevant; any general sovereign imperative supported by a threat of even the smallest harm is a law. For Austins command theory of law there is a need for the existence of identifiable sovereign in self-governing civilizations. In the United States of America, for instance, the final political power appears to belong to the common people, who pick leaders to represent their welfares. The chosen leaders have the authority to compel the behaviour but are regarded as servants of the people and not as repositories of independent power. The polling population, on the other hand, seems to be the source of the final political authority, yet it lacks the immediate power to coerce behaviour. Thus, in democracies like that of the United States, the final political authority and the power to coerce behaviour seems to reside in different entities. However according to the reputable H. L. A. Hart  [2]  , every legal system must contain so-called primary rules that regulate citizen behaviour, a system consisting entirely of the kind of liberty a restriction found in the criminal law is, at best, a elementary or nascent legal system. The Pedigree theory focuses on the specific rule, namely that necessitates citizens to do or abstain from certain actions, whether they wish to or not. On Harts view, Austins stresses on powerful force that leads him to overlook the presence of a second kind of primary rule that confers upon citizens the authority to produce, alter or extinguish rights and obligations in other persons. Hart lays down, the guidelines for leading the creation of contracts and wills cannot plausibly be characterized as restrictions on freedom that are backed by the danger of a approval. These directions allow people to structure their legal relations within the coercive framework of the law-a feature that Hart corre ctly regards as one of laws greatest contributions to public life. The concept relates clearly to a complete monarchy, but it is not vibrant when applied to a society where some group is the sovereign. L. A. Hart argues that the command theory cannot distinguish between a legitimate government and an armed robber (give me your cash or else). The above-mentioned philosophy is completely based on compulsion. Therefore, on Harts opinion, there are two basic situations that are necessary for the existence of a legal system: On one hand those rules of behaviour which are valid according to the systems ultimate criteria of validity must be generally obeyed, and, on the other hand, its rules of recognition specifying the criteria of legal validity and its rules of change and adjudication must be effectively accepted as common public standards of official behaviour by its officials. Harts view is vulnerable to the same criticism that he levels in contradiction of Austins. Hart discards Austins interpretation as the official application of coercive force can no more give rise to an obligation than can the application of coercive enforced by a gunman. Nevertheless the condition is not unlike that, if the gunman takes the internal point of view towards his authority to give rise such to a hazard. Regardless of the gunmans confidence that he is permitted to make the threat, the victim is grateful, but not obligated, to obey the gunmans commands. A gunmans behaviour is no less coercive because he believes he is entitled to make the threat. 2. The Separability Thesis: Legal positivism also finds its explanations in the Separability thesis. In its universal form, is the Separability thesis asserts that law and morality are conceptually distinct. According to this theory only an object-level claim is made about the existence of conditions for legal validity. More commonly, the Separability thesis is interpreted as making only an object-level claim about the existence conditions for lawful legitimacy. For example H.L.A. Hart  [3]  defines it, the Separability thesis is no more than the simple contention that it is in no sense a necessary truth that laws reproduce or satisfy certain difficulties of morals; however in detail they have frequently done. Insofar as the objective level of understanding the Separability thesis denies it, its a necessary truth that there are moral constraints on legal validity, it suggests the presence of a conceivable legal system in which there are no moral constraints on legal validity. 3. The Discretion Thesis: Another theory commonly associated with positivism is the discretion thesis, conferring to which judges resolve problematic cases by making new law in the exercise of discretion. According to this theory a set of valid legal rules is exhaustive in nature and if any persons case is not covered under such a rule, then that particular case cannot be decided by applying that particular law. This gives the judges a quasi-legislative power to create or promulgate a law in circumstances where a case is not covered by a rule and hence the case cannot be decided by interpreting by applying an existing law/rule. Though often associated by positivism, the discretion thesis does not fit into the positivisms hypothetical idea. The pedigree and Separability theories mean to be conceptual claims that are true of every possible lawful arrangement. These two entitlements jointly proclaim that, within in every possible legal structure, the intentions of law are lawful in virtue of having been manufact ured according to some set of social agreements  [4]  . In this regard, there are no ethical restraints on the content of law that hold in every possible legal system. There could be three different senses in which a judge might be said to have discretion: (1) a judge has discretion when she exercises judgment in applying a legal standard to a particular case; (2) a judge has discretion when her decision is not subject to reversal by any other authority; and (3) a judge has discretion when her decision is not bound by any legal standards. Going by these, the discretion thesis is inconsistent with ordinary legal exercise. Even in the greatest problematic cases where there is no clarity appropriate law, lawyers dont request the judge to adapt the relevant issue by making new law. Each lawyer cites cases favourable to her clients position and argues that the judge is bound by those cases to decide in her clients favour. As a practical matter, lawyers hardly, if ever, acknowledge th ere are no legal morals governing a case and ask the judge to legislate in the exercise of discretion. 4. Conclusion: I conclude by saying that the modern rules in relation to particular place or people were mostly traced or taken from the past rules or from another lawful organization. All the contemporary laws have its individual creation, the issue of conflict of positivists view and historical interpretation is not as real as it thought. The most influential criticism of legal positivism all flow from the suspicion that it fails to give principles its due. The law has significant tasks like bringing harmony and peace in our lives, preceding the common good in safeguarding human rights, or to rule with honesty and therefore it has more relevance with our morals. A. Lon Fuller denies the separation of law and morality. He considers that all the good qualities and characteristics flow by clear consistent and open practices, which can be found not only in law but also in all other social practices in which those features including custom and positive ethics prevail. Further he reproaches that if law is a matter of fact then we are without an explanation of the duty to obey. If amoral law is made there is an obligation to obey.

A Review Of The Outsiders Club :: Free Essay Writer

A Review of "The Outsiders Club" Screened on BBC 2 in October 96 MA Diploma Disability Studies INTRODUCTION I decided to write a review on the social group known as The Outsiders. The group's main aim is to enable disabled adults to form personal relationships, including specifically sexual ones (Shakespeare 1996), either with each other or with non-disabled members. The group has been in existence for several years, and has attracted a great deal of attention, including reaction from present and former members, and in particular from within the Disabled People's Movement . Many of the comments made by former members of the group have been critical, sometimes highly condemnatory, and frequently made by disabled women (Rae 1984). In both my professional and private capacity I am interested in sexuality and disability, and specifically in the ways in which disabled adults can establish meaningful relationships with other people (disabled or on-disabled). Issues such as sexuality and the forming of relationships are regularly discussed in mainstream youth and community work, but rarely with regard to disabled people (which is not surprising since disabled people are often absent from mainstream groups). Indeed, it is only in the last few years that disabled people themselves have been in the forefront of this debate, and the leading protagonist have usually been activists within the wider disability movement, who are well aware of other social and sexual issues such as gender, sexism, homophobia, and so on. The Outsiders was set up (and is still fronted by) an able bodied woman who for many years has been well known in the controversial arena of sexual liberation and soft-core pornography, so it is hardly surprising that her group has both supporters and critics. A recent BBC-2 documentary series (From the Edge) devoted a whole programme to the group, and this essay picks up the main themes that were aired. SEXUALITY AND DISABILITY Morris (1989) writes "once we first become disabled we are usually denied any form of sexual identity." It is certainly true that among the many negative stereotypes of disability some of the most commonly held views are that disabled people are non-sexual, or sometimes asexual beings, or that they are likely to be attracted only to each other. THE OUTSIDERS CLUB The Outsiders Club was established by Tuppy Owens in 1979. Tuppy, a self- proclaimed stalwart campaigner for sexual equality, and a trained sex therapist. She conceived the idea of a social group for disabled adults after her close male friend, Nigel, became blind. Fearful of the effect of disability ever afflicting her own life - and blindness in particular - she became determined to

The Teacher Who Changed My Life :: College Admissions Essays

Mr. Geis- the tall, bike-riding Calculus teacher who truly made me realize the value of education. As far as academics were concerned, I believed I had always tried my best in reaching my full potential. That is, until I met Mr. "G." He made me understand that I was not going as far as I was capable of Mr. Geis offered to help me out on a couple of problems I had been experiencing with Pre-Calculus, and after a short while he became not only a tutor, but a true friend. I cannot even begin to imagine how many hours I spent in his classroom after the last school bell had rung. Posters of music legends and helpful math mnemonics covered his walls. It was a very spirited room for the lively man he stood to be. He went over the math in great detail while also informing me of how eminently important it was for academics to be my top priority. As an avid swimmer and loyal friend, I was greatly dedicated to the sport and my social surroundings, but Mr. Geis would always be there to tell me to slow down and repeat his key phrase, "Studying always comes first." Although Mr. Geis's main purpose was to perfect my Pre-Cal, he did so much more that he was unaware of doing. He convinced me into believing that anything was possible if I put my mind to it and had a brain-full of determination. If I wanted to be the first woman President, he would say "Hey, the sky's the limit." After the year ended, my goals had unconsciously changed for the better. I believed in myself, my capability, and accomplishing anything as though the world was an open door to endless possibilities. I did not just want to be a newspaper reporter, my desire was to be sports editor of the

The Ideal Man Defined in The Fountainhead :: Fountainhead

The Ideal Man Defined in The Fountainhead  Ã‚     Ã‚   Ayn Rand has based her novel, The Fountainhead on the projection of an ideal man.   It is the portrayal of a moral ideal as an end in itself.   She has placed 'man-worship' above all and has brought out the significance of the heroic in man. Man-worshippers are those who see man's highest potential and strive to actualize it.   They are dedicated to the exaltation of man's self esteem and the sacredness of his happiness on earth. The Fountainhead has brought out the greatness of man - the capacity, the ability, the integrity and honesty in man - as an ideal to be achieved.   It is based on the idea of romanticism which means that "it is concerned not with things as they are but with things as they might be and ought to be." The Fountainhead is the story of an architect, Howard Roark-, whose genius and integrity were as unyielding as granite and of his desperate battle waged against the conventional standards of society.   It is a tale of hatred and denunciation unleashed by the society against a great innovator; of a man who has great conviction in himself; of a person who believes that man's first right on earth is the right of the ego and that man's first duty is the duty to himself, a man who redefines egoism.   An egoist, in the absolute sense, is not the man who sacrifices others to self.   He is the man who stands above the need of using others in any manner. Roark doesn't function through others. He needs no other men. His primary goal is to achieve perfection. He is a man with uncompromising values and integrity. In order to make her philosophy clearer, Ayn Rand has simultaneously given an account of people like Peter Keating and Ellsworth M. Toohey.   Peter Keating - a man who cheats and lies but preserves a respectable front.   He knows himself to be dishonest but others think he is honest and he derives his self-respect from that.   His aim in life is greatness - in other people's eyes.   Other people dictated his conviction which he did not hold but he was satisfied that others believed he held them.   Others were his prime concern.   He didn't want to be great but to be thought great.   He borrowed from others to make an impression on others.

Impact of Globalization on Culture

Impact of Globalization on Culture People around the globe are more connected to each other today than ever before in the history of mankind. Information and money flow more quickly than ever. Goods and services produced in one part of the world are increasingly available in all parts of the world. International travel is more frequent. International communication is commonplace. We live in an intensely interdependent world in which all the earth's peoples with their immense differences of culture and historical experience are compressed together in instant communication. We face today a world of almost infinite promise which is also a world of terminal danger. This phenomenon has been titled ‘Globalization. ‘ Indian culture which in effect means Hindu culture, Hindu religion, Hindu society, Hindu civilization, Hindu way of life are under the lethal threat of the ruthless forces of Globalization today. What went by the name of Colonialism in classical history textbooks produced in the days of British Raj has been replaced today by the synonym of Globalization. The unbridled expansion of western culture has continued at an accelerated rate along with the denigration and decline of Hindu culture, civilization, religion, art, literature and customs. This new Colonialism has taken on several new faces or rather put on new masks. It cleverly masquerades itself through labels and slogans like democracy, humanitarian rights, gender equality, internationalism, free trade and humanitarianism. In the name of modernization and Globalization it pretends to be uplifting peoples whom it is really exploiting. This is not very different in either kind or intent from old Western Colonialism ‘ British Imperialism in the Indian context ‘ which vaunted itself as the benign bringer of Civilization and culture to the uncivilized world. It was given the glorious title of ‘White Man's Burden'. What has been its impact on culture in India? Every educated Indian seems to believe that nothing in Hindu India, past or present, is to be approved unless recognized and recommended by an appropriate authority in the West. There is an all-pervading presence of a positive, if not worshipful, attitude towards everything in western society and culture, past as well as present in the name of progress, reason and science. Nothing from the West is to be rejected unless it has first been weighed and found wanting by a Western evaluation. Swamy Vivekananda foresaw the dangers of Globalization as early as in 1893 when he spoke at the Parliament of World Religions in Chicago. To quote his soul-stirring words: ‘Shall India die? Then, from the world all spirituality will be extinct, all sweet-souled sympathy for religion will be extinct, all ideality will be extinct ; and in its place will reign the duality of lust and luxury as the male and female deities, with money as its priest, fraud, force, and competition its ceremonies, and human soul its sacrifice. Such a thing can never be'. Precisely such a terrible thing is taking place in India today on account of the inexorable and immutable process of Globalization.

Vans Paper

Vans Homework Assignment (Racquet Club) | | |Stephen Smith | |Shelby Harris | |Lauren Lindsey | |John Krc | |Aleksandra Petronijevic | 1. Product: What products does Vans sell? Vans sells skateboard shoes, appeal, and outer wear for guys and girls. 2. Mission Statement: Describe the Vans mission in less than three sentences. The mission statement of Vans expresses that they want to provide an attractive look to teenage kids.The employees of Vans want their customers to be happy and enjoy their new clothes. 3. Target: Who do they target in terms of gender, geography, lifestyle, income, interests and activities? Vans targets mainly males, but lately females are making a greater appearance. Originally, they focused on the west coast but they quickly expanded eastward. They target younger kids with interests that include: action sports, music, art, and street fashion. 4. Competitive Advantage: How does Vans describe its competitive advantage?How are they different and better than other b rands? They see themselves as the original; therefore, being original is their competitive advantage. They were the first to make the canvas, checkerboard skate and active wear shoes. 5. Distribution: Where is Van’s sold? What is their pyramid distribution strategy? How does it work? Vans are sold at most shoes that sell shoes; however, they decided to only give the mainstream retailers specific shoes. This is to protect their popular shoes in hopes to keep them popular.If only certain stores hold their most popular shoes, the shoes will not sell immensely all at once but will sell well over time. The most exclusive shoes goes to the top of the pyramid sellers and then the middle level shoes go to the more mainstream sellers. 6. What is their strategy in terms of their use of traditional media (TV, radio, magazine, outdoor)? List the different media and examples of specific media vehicles. They mainly rely on magazine promotion. They put their ads in all of the true skate, su rf, snow, and motocross magazines that are available.Then after magazines are events, for example: skateboard competitions, surfing competitions, etc. Next in the line of media is television and radio. 7. What is their strategy in terms of the role of the internet in Van’s communication strategy? Provide examples. 8. What is their promotional strategy in terms of their use of sales promotion with consumers? (samples, tours, contests, vacations, giveaways)? Provide examples. Some promotional strategies used by Vans are documentaries like Dogtown and Z-Boys, which is a 90 minute documentary.Vans has many commercials that advertise their shoes while people are skateboarding. 9. What is their promotional strategy in terms of their use of sales promotion with retailers? (samples, tours, contests, vacations, giveaways)? Provide examples. Vans gives away clothes and shoes to retailers so that they can promote them to customers and get their brand out and make it more well-known. 10. What is their promotional strategy in terms of public relations/publicity where events are staged to engage potential customers and the media? Provide examples including events.Later in their years Vans became a marketing company now their promotional strategies consist of many events such as, The Vans walk tour, Vans Triple Crown surfing, Vans downtown showdown, and many more skateboard, snow board and surfing events. 11. How do they make use of interactive marketing? Vans is known for hosting an array of events that are seemingly enjoyable and fun. It is very interactive more so because the Vice President of the company makes sure of he is at all events in a very approachable form. 12. How do they use spokespersons?Their events where they team up with different television stations and so on stands as there spokesperson. They more so work on letting the brand as a whole speak for itself. 13. How do they use cause marketing? Give examples of sponsorships. Vans uses cause marketing in the ads they have consisting of magazines, events, television and radio. One of cause marketing sponsorships they have is â€Å"Surf Rider† which is an organization founded upon keeping the ocean water clean. Vans teamed up with this organization by making exclusive shoes that has the name of the branch where Surf Rider branches are.Vans causes marketing by magazines and ad’s in only the true skateboard, snowboard and surfing magazines. They host actual events pertaining to all of these events to not only drive sales but form an interpersonal relationship with all Vans customers. Lastly they turn to television and radio to keep the name of the company in the mainstream media. 14. What types of information and research does Vans use to determine the effectiveness of their promotional strategy? Vans information and research comes from â€Å"bottom line†. As well as the constant surveys they receive from countless market research groups.Their website remains the number one action sport website. They also notice at events the numerous amount of clients that are wearing vans everywhere. 15. Do you think Vans’ promotional mix focuses more on a pull strategy or a push strategy? Why? I feel Vans’ promotional mix focuses more on a pull strategy than a push strategy. Vans’ does not chase different competitors out of their range of products. They focus more on pleasing the current clients who are looking for what Vans as a company has to offer. They pride themselves on being original and work on continuing to keep it that way.

Overstretched and Overdrawn

A survey of student hardship â€Å"Overstretched and Overdrawn†, conducted by National Union of Students Scotland gives us an overlook at the impact of the economic climate on students who are forced to work in addition to be able to afford the costs of living. The report shows the amount of students working long hours to try to deal with their commercial debts, more than 70 per cent of students work more than recommended 10 hours a week.We are given information on the proportion of different types of debt that students are tied up with for example commercial debt and student loan. Commercial debt applies to more than half of the surveyed students and two thirds of students own money to family and friends. Young students are less concerned about being in debt than mature students where students from poor background are more afraid of commercial debt that those from better background.The number of working students reaches more than 50 per cent of surveyed students, with more th an 70 per cent of them working longer hours during term-time than the recommended 10 hours a week. Working students are more likely to be those with commercial debt. The report shows that the Government is concerned about student debt. They provide the grant to the very poorest students and support student parents but the amount of support provided is limited and the solution of moving from loans to grants is not enough. PurposeThe aim of this report is to bring awareness of the raising debt problem among young people. Show what kind of financial difficulties young people meet on their way to reach their goal of better life and in some cases their choice is not to study to avoid those financial problems. Reader The target audients of this report would be mainly people involved with NUS therefore their employees who would be interested in their work output as well as government and other institutions who could gain from information and statistics shown in the report.Effectiveness For mat Structure and Layout Language The report is written in a formal language but it doesn’t cause the difficulties with understanding as it is in clear English, e. g. ‘Instead of looking into the amount of debt students are in, NUS Scotland wanted to explore what type of debt students are in, which students are most affected by debt, and which debts were of the greatest worry to students. ’ The sentences are expanded and contain a logical order.

US Economy

The Jan aura release of the most current GAP became available showing that the fourth quarter GAP was 4. 1 . While with recent government regulation they lowered the first quarter GAP to 2. 5 percent. However, following the report will include a statement about my personal prediction for the remainder of the 2014 fiscal year using sets of very complex variables and skilled opinions. Unemployment Rating: The unemployment rate in the United States as anticipated by the IIS Federal Bureau of Economic Analysis is around 6. 7 percent as of the beginning of the 2014 in February as demonstrated on the graph pictured above.This number s estimated using the numbers given for persons in the United States that have been actively looking for job opportunities as a percentage of the labor force. This number has been gradually decreasing since July 201 2 and will continue to decline as the job market continues to expand with new technologies and education. Although, during the holiday seasons the unemployment always goes down, but as soon as they end, such as after Christmas and thanksgiving the number increases by almost 2 percent. The number of federal employees in 201 2 decreased to almost 22 million jobs which is . Percent less than the year before. Due to the fact that these numbers are only compiled every five years, this . 5 percent decrease is quite shocking to many people. These employees include policemen, nurses, and teachers along with many more. While the number of unemployment among the youth continues to increase, the percentage of adult men and women without health insurance will also continue to rise with the execution of Obama care. Unemployment Rate February 2014 Month/Month Year/Year National 6. 7% +0. 1 Florida 6. 2% 0. -17 As shown in the chart above, the unemployment rate of Florida is demonstrated versus the rest of the United States. Governor of Florida, Rick Scott announced that Florist's statewide unemployment rate for May 2013 dropped to 7. 1 perc ent, the lowest rate since September 2008. Florist's rate was down O. 1 percentage point from Aprils rate of 7. 2 percent and continues to fall below the national average, which went up to 7. 6 percent in May. As Florida continue to distance itself from the national unemployment rate it is clear that the state government will succeed in growing opportunities for Florida families.Due to the incredible successes that Florida communities had experienced, Florist's unemployment rate is well below the national average. Gross Domestic product (GAP)I The gross domestic product (GAP) measures of national income and output for a given country's economy. The gross domestic product (GAP) is equal to the total expenditures for all final goods and services produced within the country in a stipulated period often. The Gross Domestic Product (GAP) in the Lignite States was worth 15684. 80 billion US dollars in 2012. The GAP value of the United States represents 25. 30 percent of the world economy. GAP in the United States is reported by the The World Bank Group. From 1960 until 201 2, the united states GAP averaged 5725. 9 USED Billion reaching n all time high of 1 5684. 8 USED Billion in December of 2012 and a record low of 520. 5 USED Billion in December of 1960. At the beginning of the first quarter of 2014 the GAP was 2. 4 percent due to the recent government sanctions to promote businesses and services locally instead of internationally. Although, the US Federal Bureau of Economic Analysis states that the United States represents 25. 30 percent of the world's economy.The increase in real GAP in 201 3 primarily reflected positive contributions from personal consumption expenditures (PACE), exports, residential fixed investment, nonresidential fixed investment, and private inventory investment that were partly offset by a negative contribution from federal government spending The deceleration in real GAP growth in 201 3 primarily reflected a deceleration in nonresidential fixed investment, a larger decrease in federal government spending, and decelerations in PACE and in exports that were partly offset by a deceleration in imports and a smaller decrease in state and local government spending.

Direct advertising Dissertation Example | Topics and Well Written Essays - 3000 words

Direct advertising - Dissertation Example Literature Review Direct Advertising There is a clear need for highly targeted marketing activities within the Internet environment. The Internet is a collection of smaller submarkets where developing and maintaining relationships with online customers generates sales, regenerates sales and subsequently profits (Norwood et al. n.d). However, applying this kind of marketing approach is not as simple as it looks. The online marketers may understand that marketing online only includes one-to-one promotion. The difficulty may be that the statistical data of the online consumers do not favour relationship building: 88 percent own a home computer and 67 percent of Internet newcomers are male, 39 percent have a college degree and 17 percent live in householders with only incomes of $ 80,000 or more (Norwood et al. n.d). Moreover, the reports suggest that the online consumers could be identified as impatient, having no particular allegiance to any particular websites. And more specifically, the on line users can be described as ‘switchers’, empowered to choose which site they want to visit so that when encountered with a barrage of on-line advertising, they simply switch to another website. This could subsequently be said that the on-line consumer may not prefer to enter into a relationship. In addition to that, there is a strong perception that a considerable number of online users and consumers believe that they the promotions through direct advertising cannot be relied as the frequency of fraud cases have enhanced to a dangerous level. Given these circumstances, the task of constructing and maintaining long term on line relationships has become a biggest challenge ever faced by the marketers. The key is to secure customer loyalty which would... This "Direct advertising" essay outlines the usefulness of this type of ad for companies and its effectiveness. Applying this kind of marketing approach is not as simple as it looks. The online marketers may understand that marketing online only includes one-to-one promotion. The difficulty may be that the statistical data of the online consumers do not favour relationship building: 88 percent own a home computer and 67 percent of Internet newcomers are male, 39 percent have a college degree and 17 percent live in householders with only incomes of $ 80,000 or more. The reports suggest that the online consumers could be identified as impatient, having no particular allegiance to any particular websites. And more specifically, the online users can be described as ‘switchers’, empowered to choose which site they want to visit so that when encountered with a barrage of on-line advertising, they simply switch to another website. This could subsequently be said that the on-lin e consumer may not prefer to enter into a relationship. In addition to that, there is a strong perception that a considerable number of online users and consumers believe that they the promotions through direct advertising cannot be relied as the frequency of fraud cases have enhanced to a dangerous level. Given these circumstances, the task of constructing and maintaining long term on line relationships has become a biggest challenge ever faced by the marketers. The key is to secure customer loyalty which would bring increased shareholder value and asset efficiency.

Nowruz and My Husbands Mother Essay Example | Topics and Well Written Essays - 750 words

Nowruz and My Husbands Mother - Essay Example The Nowruz holiday marks the first day of spring and the beginning of the New Year within Persian culture. The holiday itself is an ancient holiday, dating back nearly three thousand years. The holiday itself has many traditions, perhaps most notably a large-scale feast. Another specific traditional is the importance of entirely cleaning the home in a sort of ‘spring cleaning’ process. In addition to these traditions, it is important for family to visit and re-establish relationships and connections. It was in this context that my husband’s family first visited. While I had been married for over a year at the time, I had yet to meet my husband’s family. His parents lived in Iran and were not able to make it to the United States for our wedding ceremony. We had made plans to meet many times, but because of mutual complications they had been canceled time and time again. This resulted in a growing amount of anxiety over meeting my husband’s family. Whi le my husband and I had a strong relationship and were madly in love, I was not sure how his parents would respond to me. I was only slightly familiar with Persian culture, and added to this confusion was my husband’s stories about growing up in a strict household and frequently being punished for misbehaving. With these stories in mind I had developed a perception of his family as a dark and caustic group of individuals. My husband’s family was about to arrive. We had done a large-scale cleaning of our house and become prepared for the large Nowruz feast for the evening. As their rental car pulled into the driveway, followed by his sister’s car with her husband and children, deep dread grew in my stomach. The doorbell rang and suddenly they were inside and we were introducing ourselves to each other. While I had dreadful expectations I soon came to realize that my preconceptions were completely off-based. His family turned out to be as natural and understanding as any group of individuals I had encountered. It was not long before the group of individuals and I was sharing jokes and stories. They had arrived at noon, and at 5:00 PM we sat down to eat the traditional New Year’s meal of Sabzi Polo. While I had quickly grown fond of his family, the meal --- a collection of coriander, parsley, chives, and dill – left much to be desired. Still, the dinner was a memorable experie nce. Another reason my experience on this Nowruz was so memorable was because what occurred after the meal. When we finished putting the dishes away, my husband and his father settled into a television show, and his sisters’ family left for their hotel. My mother-in-law asked me to take her to the store so she could buy ice cream. On the way to the store we began to talk and I expressed to her the anxiety I had before meeting my husband’s family. I can’t recall her exact words, but she had a very welcoming way of receiving my fears. She then began to express to me how she felt before meeting her husband’s family over thirty-years earlier, and we recognized that we shared many of the same thoughts. As we pulled back into the driveway, she gave me a gift and told me to open it. Inside was a necklace that she had received from her mother-in-law – a family heirloom. She then expressed how she wanted me to have it, as she knew

Correlation between GDP per capita and immigration rates in Canada Essay

Correlation between GDP per capita and immigration rates in Canada - Essay Example Immigration often affect the employment of the native residents but mainly being determined by the role the host country’s residents play in the labor market (Nadeau 2011). Immigration is always caused by an individual decision to seek for a job opportunity and that is why the economy of the host country plays key role in instigating the immigration (Nadeau 2011). Especially when immigrants are very skilled labor they will be preferred over the host’s nations residents who might not be having both experience and skilled manpower. High growth in a country’s GDP means that more good things for a country and even though growth may not be the only requirement for better well being it is very essential because income and consumption is very important (Nadeau 2011). The cause for the rise of crisis within the employment sector as a result of immigration is partly due to the fact that immigrants create few employments opportunities as compared to the positions they are filling in. In Canada, immigration rate didn’t affect the country’s economic growth until around 1980s when it then started affecting unemployment rate (Grubel and Grady 2011). In the last 10 years, there had been over 240,000 immigrants into Canada per year who have become permanent residents by virtue of admission. In 2003 there were a total of 221, 300 but later in 2010 the figure rose to 280,600 a big rise indeed (Grubel and Grady 2011). Among this immigrants majority are women who make up over half the total number of those admitted. Immigrants being admitted have women that are more represented in comparison with the other gender. Women also do make big portion of those dependents on the immigrants. In the above mentioned period women have made up to 60.2 % in family category, this range from 58.6 percent to 60.2 percent over the last 10 years (Grubel and Grady 2011). On the side of economic applicants principal men outnumbered women. Despite the fact that women are smaller in number among the economic principal applicants in relation to men their figure have been rising steadily over the past few years starting from 26.1 percent in 2003 and hitting 40.2 later in 2011 (Grubel and Grady 2011). There are a proportion of immigrants whom they are women mainly who came in as live caregivers. Over the last 10Â  years (2002–2011), 68.5Â  percent (roughly 1.3 million) of all new immigrants aged between 15 and 64 indicating an intention to work upon arrival (Grubel 2009). This proportion ranged from a low of 66.4Â  percent in 2006 to a high of 70Â  percent in 2010. Furthermore, 38.8Â  percent of spouses and dependants of economic immigrants indicated an intention to work upon arrival, as did 99.8Â  percent of economic principal applicants. Across all categories, immigrant men (82Â  percent) are more likely than women (55Â  percent) to join the labour force upon arrival (Grubel 2009). Gross domestic product (GDP) per capita results fro m the GDP divided by the country population at the middle of the year. To find the GDP of a country, the cross value of all producers in the economy are added together plus any product taxes and subtract subsidies. The calculations do not consider the depreciation of assets or degradation of natural resources (Grubel 2009). The GDP calculation is normally done by the World Bank and IMF. The wealth of the country is normally determined by the GDP and in many occasions it does not reflect the real cost of living in a country. The GDP per capita for Canada for the last 10 years with percentage change is shown below. 2002 =$23,425=3.47 % 2003 =$27,335=3.06 % 2004 =$31,012=4.92 % 2005

Research the food truck business Paper Example | Topics and Well Written Essays - 250 words

The food truck business - Research Paper Example Depending on the size of a truck, an average number of six employees is necessary for carrying out the routine activities for a food truck business (Laban, 2013). The employees should include the truck driver, two chefs, two servers and the cashier. The first daily activity is to purchase necessary requirements for making the food that it will serve its customers. It is crucial for the truck business to stick to one supplier. The two chefs prepare the food and serve to maintain sanitation within the truck by washing the utensils and other equipment. The two servers respond to the customer’s request by serving the food to them. The cashier receives and records the money from the client. Operating a food truck business require full compliance with the established law governing the operation of such business. An individual needs to acquire a business license from relevant authorities to operate a food truck business (Rodrigo, 2014). Location license is also a requirement. In addition, the business must obtain a health permit and an operation manual to run the business. Laban, C. (2013, May 9). Operators talk about food-truck business. McClatchy - Tribune Business News. Washington, United States. Retrieved from http://search.proquest.com/business/docview/1349352395/fulltext/9238C351CBC44C03PQ/6?accountid=45049 Rodrigo, J. (2014, September 20). Business owner branches out to include food truck. McClatchy - Tribune Business News. Washington, United States. Retrieved from

Key trends in the financial services market Essay

Key trends in the financial services market - Essay Example The Harpenden Building society offers a range of financial services from primarily savings accounts and mortgages to business banking solutions.( Harpenden Building Society. 2010) This paper will examine a number of questions surrounding the performance of the Harpenden building society and some key trends in the banking and financial services market, as well as how the building society differs from traditional banks in the market, opportunities and threats facing the bank, a closer look at the success of the bank and how the society can succeed from a marketing standpoint. There are several key trends in the financial services market. One of the latest trends that is gripping the financial industry like a bruding storm is the level and impact of the global interest rate. ``As interest rates are expected to rise globally, albeit slowly, and current steep yield curves may soon flatten, such risks may materialise surrounding the performance   in the near future. At the same time, wea knesses in the banking sector still exist, especially for some segments of the European banking sector. While the effects of changes in interest rates and their structure on financial institutions differ, recent changes in asset and funding structures of banks make them generally more vulnerable to a changing interest rate environment. Currency risk exposure has also grown, and regional concentration may pose specific risks. An unravelling of carry trades will have a negative effect on some institutions.`` (OECD.2009)

East Asian Art History Essay Example | Topics and Well Written Essays - 1250 words

East Asian Art History - Essay Example Modern society has embraced the art of mask. Research has been done on it and a wide range of uses found. China has become a hub of this art. Masks are a cultural event celebrated all over China nowadays (Scott, 2009). To some Chinese communities these masks have become a form of god. They are worshipped because of their uniqueness and awesome appearance. They are seen as a means of communication between people and gods. They have been used as a means to seek for blessings from gods. They are also used to protect people from evil spirits. They are believed to be a form of charm in many Chinese communities. They symbolize holiness and godliness. In modern days, there are many cultural festivals involving masks that are held (Desai, 2007). People wearing masks are seen dancing and celebrating along the streets. The first mask in this art is called ‘Funerary Mask of a Young Woman’. This mask is from Liao Dynasty (907 – 1125), Northern China. Quran community founded Liao Dynasty. This community was the minority in Chinese population around 10th century in North of China (Scott, 2009). The majority of Chinese population was called the Han Chinese. They had a widespread culture. This was of high quality in all areas. Some of the areas it produced quality art work include writing, painting, and ruling among others. This community tended to ignore other communities especially the nomads. Nomads like Quran or Ruzhens always changed their location from time to time. It was difficult to develop and establish a good economic and cultural lifestyle. Despite this, the Liao Dynasty managed to develop a culture to some extent. They came up with the mask. Its surface is covered with gold. Gold is a very expensive and luxurious material to date. During that time, it was even more valua ble. People that were buried in gold were considered to be very rich or belong to a very high status in the society (Scott, 2009). At the bottom of the mask, a neck

Lasting Impression Company Case Study Example | Topics and Well Written Essays - 1000 words

Lasting Impression Company - Case Study Example pply for the installation of newer presses that would enable the company to meet its goals and also produce prints than the previous versions by the older presses. At the current moment, the company has considered the sale of the older presses in favor of acquiring newer versions. However, in this case, two versions of presses are available from which each, A and B, have differing output qualities. For example, press A is considered to be highly automated and selling at $830,000 with an installation fee of 40,000 while press B has a purchase price of $640,000 with an installation fee of 20,000 considering it is not as sophisticated as press A. Analytically, press A is of higher value than press B due to its capabilities in producing prints of higher quality. However, when considering its value after five years after purchase, it will have depreciated to less than 50% of the current purchase as it would be legible to trade at $400,000 which is $15,000 less than the 50% mark on its current value. When considering press B, its current value is $640,000 and will be valued at 330 after five years before taxes. Considering the current value and the future value, press B would be of higher value considering the current rate of depreciation. After depreciating to $330,000, press B would have depreciated by 48.4275% which is higher than the depreciation of press A of 51.8072%. When considering the initial investments, operating cash inflows, and terminal cash flows of each of these presses, press A has higher investment as it has a purchase price of $830,000 and an installation fee of $40,000 making its total investment $870,000. On the other hand, press B has a smaller investment budget as it trades at $640,000 and has an installation fee of $20,000 making its total investment $660,000. With reference to the operating cash inflows, press A seems to have a higher cash inflow considering it is in its best functionality for the five years before it is considered a candidate

Crime Prevention Essay Example for Free

Crime Prevention Essay Abstract Crime prevention has become a major issue in our Nation. In our text we have learned that in the early 1990’s President Bill Clinton had passed a bill that hired 100,000 police officers as a result of the Violent Crime Control Act (Worrall, 2008). The hiring of all the police officers looked as if was going to make a huge impact across the nation. With the rate of crime going up across the world crime prevention is really needed. Communities and police officers need to come together to help preserve our neighborhoods. This is the best form of crime prevention. In this paper I am going to discuss the relationship of crime prevention to the Criminal Justice System. I am also going to give my definition of what is crime prevention. I will also discuss two or more institutions through which crime prevention programs and practices are delivered and try to give some examples. Crime Prevention Crime prevention can be defined in several ways. My definition of crime prevention is stopping crime and protecting our neighborhoods. If the community and the police work together they can reduce crime over time drastically. Crime is increasing in neighborhoods, so, crime prevention should increase as well. The relationship of crime prevention to the Criminal Justice System has several purposes. Crime prevention has the main purpose of protecting the community and the people that live in them. â€Å"Crime prevention and the Criminal Justice System have two main goals: to lessen the human and material cost and its impact on socioeconomics development and to formulate international standards and norms in crime prevention and criminal justice and promote their observance (Encyclopedia of the Nations, 2013).† In the relationship of crime prevention to the Criminal Justice System the police have several objectives. The police objectives are to prevent and control conduct threatening the life or property including serious crimes. Police also help and protect victims who have been physically abused (Plant and Scott, 2009). They also stop and arrest drunken drivers which help and protect the community. When police make drug bust in which the community helps with tips or make arrest on repeat offenders this type of crime prevention is key in the relationship with the Criminal Justice System. Police are used as mediators and negotiators to resolve domestic disturbances or hostage situations (Plant and Scott, 2009). Police are also trying to find ways to protect the youth of today from following in the same footsteps as the criminals that they deal with on a day to day basis. Police are trying to do everything that they can to stop trafficking of persons and drugs throughout our nation and help keep our youth stay out of the criminal justice system. Crime prevention and the Criminal Justice System go hand in hand with the reduction of crime. There are many institutions through which crime prevention programs and practices are delivered. Most of the programs are built around habitual offenders and youths from the 5 to 18 years of age. One program that they have for repeat offenders is the Circle of Support and Accountability (COSA). This program targets young to adult males that have been tried and convicted of a sexual crime, did not get early release, and are at serious risk of reoffending (National Crime Prevention Centre, 2008). COSA has up to seven but no less than four volunteers that help the offenders reengage back to a normal life in their community. The volunteers also hold the offenders accountable for their actions. COSA’s main goals are to help the offenders through their difficulties and emergencies, hold them accountable for their behavior and attitudes, to be advocates for treatment with the providers, comm unity groups, the police agencies and any other professionals in the community, mediate with the community to answer their concerns, and to help them celebrate their success of treatment and their anniversaries (National Crime Prevention Centre, 2008). Another program that is used as a crime prevention program is the Boy and Girls Clubs of America. This program targets young children and teens from five years of age to eighteen. This also targets kids in high risk and drug infested communities. The Boys and Girls Club gives kids in the community a safe place to go after school and in the summer. This organization keeps kids and teens out of trouble. Teens that have dropped out of school are given an opportunity to get their GED through programs provided by the Boys and Girls Club (National Crime Prevention Centre, 2008). The Boys and Girls Club gives children a place to go when their parents are working late and gives parents a sense of relief because they know that their child is in a safe environment. The Boys and Girls Club provides kids with meals and snacks, a place to do their homework, a place to play sports, and a place to feel safe (National Crime Prevention Centre, 2008). The Clubs offer programming in four main areas. The areas are leadership; growth and empowerment, physical activity; health and safety, learning and career development, and community services. It also operates under five values. The values are inclusion and opportunities, respect and belonging, empowerment, collaboration, and speaking out (National Crime Prevention Centre, 2008). As you can see that empowerment is a major part of the Boys and Girls Club. Showing kids that they matter and that they have worth gives the kids a boost in their confidence and self-esteem. These are just two organizations that help and focus on making someone’s life better. There are many more out there that can help in particular fields of rehabilitation and kid safety. Crime prevention and the Criminal Justice System are needed though out our nation. Police are doing all they can to make the communities safe. It is time for the community to help the police and get rid of the â€Å"no snitching po licy.† The youth of today have so many things that can cause them to turn to a life of crime and it is up to parents, police, and other government officials to protect them. There are a large number of organizations that are out there that can help youths, teens, and adults to become better members of society. When a criminal is released back into society they should find one of these organizations to help them get acclimated with the community that they are moving into. The Criminal Justice System and crime prevention goes hand in hand but is not the only way to turn young adults away from crime. The responsibility is the parents to guide and protect the kids from the dangers of the world. The Criminal Justice System is full enough with young men and women, let’s try and stop the number from getting bigger. References Encyclopedia of the Nations (2013) retrieved from: http://www.nationsencyclopedia.com/United-Nations/Social-and-Humanitarian-Assistance-CRIME-PREVENTION-AND-CRIMINAL-JUSTICE.html National Crime Prevention Centre (2008) retrieved from: